A Short History Of The Motorcycle

Todays motorcycles are everywhere and there are lots of different classes or kinds of motorcycles as well. But the motorcycle, like the automobile, is a relative newcomer to the world stage.

The first motorcycle ever assembled was built by the German inventors Gottlieb Daimler and Wilhelm Maybach in 1885 in Bad Cannstatt in Germany. They were actually focusing more on the motor that was installed to power the two-wheeled contraption and not so much on creating a new kind of vehicle, but the resulting impact on motorized travel would be tremendous. There were earlier versions of steam powered bicycles, but this was the first petroleum powered motorcycle.

Not long afterward in 1894 the very first production motorcycle went on sale as the Hildebrand & Wolfmüller motorcycle. It wasn’t long after that before several of the bicycle companies of that time got into the act and started selling versions of what was essentially motorized bicycles. However, as horsepower increased, the engines started to outgrow the bicycle frames that were used as their carriage.

The most popular motorcycle company before World War 1 was Indian motorcycle. After the war, Harley Davidson took over the number one spot until 1928 when DKW became the leading motorcycle manufacturer in the world. For a few years after World War 2 BSA took over as the largest motorcycle producer until 1955 when NSU Motorworks who had started out as a knitting machine company in 1884 became the dominant manufacturer for the next couple of decades.

Then in the 1970s the Japanese companies Honda, Kawasaki, Yamaha, and Suzuki made their entrance into this field, changed the face of the industry, and quickly became the dominant motorcycle suppliers to the world from then on. Since the 70s Honda has held the title of the world’s largest motorcycle maker. Today, the big four motorcycle makers have penetrated practically every motorcycle market in the world, and they are highly regarded as makers of high quality motorcycle products.

In recent years some of the older motorcycle brands like the Indian have regained popularity with Harley Davidson being the most successful by far.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

Six Obstacles to Networking and How to Overcome Them

Networking is like so many things in our lives – exercise, eating more fiber and less fat, quitting cigarettes, saving money, writing goals – that we know are not only good for us, but are the keys to success. We know because we've often done them enough to see and feel results, but we did not keep up with it. Or we've seen our friends doing these things and enjoying great health. Or we've seen the news articles about the studies that prove these things are beneficial. We've even read the books by the experts and celebrities who clearly spell out these actions and habits as the reason for their wealth, health, and happiness.

We know all this, and we know that networking is a vital business development activity and an important life skill, so why do not we do it? Because there are obstacles in the way of our success, some obvious and some so subtitle that we do not know they are there. Of the six major OBSTACLES to networking, nearly all of them are created inside our own minds. Therefore, it is simple (but although not easy) to change our thinking and to remove them.

The six reasons why we do not network are:

· Misconceptions
· Dislike
· Having no purpose
· Not Knowing How
· No time
· Shyness

Misconceptions
Are you holding onto false beliefs about networking that are mostly negative? Do you think it's just schmoozing, or that it's all about selling, or it's only for outgoing people? Did you try it once and when you did not get results, or did not feel comfortable, you decided it was not for you?

The basis of any of these fallacies is that you believe it does not work or that it will not work for you. This error in thinking that is very easy to disprove. Simply look at the millions of business people who are successful because of the relationships they built through networking. Read books by Dale Carnegie, Harvey Mackay, Andrea Nierenberg, and Keith Ferazzi to be convinced of the value and the principles of networking.

Dislike
Do you dislike networking because you do not feel like selling or being sold to? Do you avoid it because of other people and their poor networking skills? Have you had negative experiences that caused you to have misconceptions about networking?

If you avoid networking because you do not like the way other people do it, you need to radically shift your thinking from annoyance and dislike of these people, to compassion and seeing an opportunity to help them change bad habits. And just like daily life outside of networking, we need to simply deal with those few who do not have good skills and keep searching for the right people to build relationships with. If you've had negative experiences with networking, you need to research your organizations much more thoroughly. We do not eat raw food for the rest of our life because we burned our hand on the stove once. Avoiding networking because of other people is cutting our noses off to spite our faces.

Having No Purpose
Do you see networking as an endless series of pointless cocktail parties full of vapid conversations? Is your contact database not growing or even shrinking as people move away? Do you only network when it's time to change jobs or when business is slow?

If you do not have a strategy and a long-term outlook, you will network based on short-term need, such as losing a job. This can be very unsatisfying because desperation is unattractive. Experienced networkers will avoid your "help me now and I'll forget you later" approach. Harvey Mackay calls it "digging your well before you are thirsty." Your purpose in networking is to build a vibrant, growing, and responsive assortment of relationships you can count on, and who can count on you. The development of mutually beneficial relationships will make every conversation important and purposeful, there will be no more pointless chitchat. Instead, you'll see each time you make contact or converse with someone as another vital but small contribution to the networking structure we are building

Not Knowing How
Do you feel okay with meeting people, but wonder what to do next? Or you are building your contacts, but do not see results from it. Are you unsure what kind of conversation is appropriate if you're not going to sell?

If you lack technique or are unsure how to take networking from the early stages of meeting someone to a defect relationship that is going to create value for both parties, then you may create in your own mind the perception that networking does not work. Or that it's okay for other people who do not have money for advertising, but that it's not necessary for you.

Networking begins with basic social skills such as having conversations that are other-centered. We may feel comfortable in purely social settings like soccer games or birthday parties where we can talk about our children or the happy occasion, but we believe that business networking occasions should be all business. Remember that businesses are run by people, and those people have families, interests, and personal needs. Getting to know someone first is not only perfectly acceptable in the business world, but is the basis of building mutually beneficial relationships.

Once you're comfortable with learning about people for themselves and not as a prospect or sales target, the next step in knowing how to advance the relationship. The most effective and easy way to do this is to give first. Send them information, an invitation or even a referral for business. They will gladly work with you in return.

We sometimes think that we should automatically know how to network just by virtue of being in business, but this is the one topic where there is a gaping hole in our education and training. Financial planning companies are notorious for bringing in their new associates, giving them detailed Financial training, no networking training, and then sending them out to network one of the most difficult industries there is. The range of skills that are needed in networking include conversation skills, the ability to perceive and fill other people's needs, organization, and a clear process for creating a return on the investment of time. This range of techniques requires study and application, like any complex skill.

No Time to Network
Are you ready to network, but you find you just do not have the time? Do you pencil in networking events, but then have too much work to do and can not leave the office?

There are only two reasons you do not have the time to network. Your life may really be so complicated with jobs, second jobs, childcare, or elder care that you typically work 16-hour days every single day of the week. But, if you watch one single hour of mindless television a day, you are just making excuses to not network. You do not lack the time; You just do not want to make the time.

Any busy person who discovered a new passion or a fun new hobby has found that it is possible to find the time when you really want to do something. Suddenly, your schedule opens up, you find new efficiencies, or you are able to reprioritize. If you're not able to do that with networking, revisit your beliefs and your purpose. The time will almost magically appear if you are clearly focused on the value of networking.

There are also ways to be much more efficient and effective with the time you spend networking. Instead of very general events with a random group of people, take time to research exactly whom you need to add to your network and target your networking time accordingly. A leads group is also a time-efficient way to network because it is focused on giving and receiving referrals. You may even want to create your own networking events and activities. This would be a larger investment of time, but the return is much greater when you are the organizer and host.

If you have a short-term perspective, you will feel that the time invested is not paying off. If you think you're wasting time, you will not spend it. But if it is a long-term project that will compound, it is much easier to find the time to invest. We so often have to deal with the urgent tasks that are not important, instead of networking, which is not urgent but very important.

Shyness
Do you feel like you can not be a good networking because you are an introvert? Or do feelings of shyness hold you back from networking? A majority of people in the population report feeling some shyness at different times. These feelings contribute to the misconception that only outgoing people are good at networking. Having no clear purpose and need to work on our social skills can compound feelings of shyness, which are basically a lack of self-confidence. Preparation and planning can create confidence, which causes us to be successful which make us more confident.

There are also networking events that are better suited for a more introverted person. Large, non-agenda mixer meetings can be difficult for anyone if you are unfamiliar with the group. Use the buddy system and focus on smaller, more personal events to build your confidence.

Conclusion
Think carefully about your excuses for avoiding networking in relation to these six common obstacles. Nearly every one of them is founded in the way we think. Once we've removed these obstacles that come between ourselves and our goal of effective networking, our success is assured. Apply diplomacy to make sure you're not allowing bad thinking habits and doubt to creep back in. From now on, it's simply a matter of time and consistent effort.

Health and Its Dimensions

The most common theme of most cultures is fitness but there are different concepts of health as a part of their culture. Earlier health was considered as "absence of disease" which is not true. Health is not only the absence of disease it has various aspects. According to the latest definition wellbeing is a state of complete physical, mental and social wellbeing and not merely an absence of disease or infirmity.

Healthiness is a process of continuous adjustment to the changing demands of living and of the changing meanings we give to the life. It helps people live well, work well and enjoy themselves.

New philosophy of health regarding health as a fundamental right, it is an essence of productive life, it is an integral part of development and it is the central to the concept of quality of life and is a world wide social goal.

There are various dimensions of fitness it is not only physical factor corresponding to strength other factor included are mental, social, spiritual, emotional and voluntary.

Physical dimensions implying the notion of perfect functioning of body. Good complexion a clean skin, bright eyes, lustrous hair, firm body, sweet breath, good appetite, sound sleep, regular activity of bowels and bladder, smooth, easy and well coordinating bodily movements.

Mental dimension does not only include absence of mental illness. Good mental health is the ability to respond to various aspects of life of varying experiences with flexibility and a good sense of well understanding.

Social well-being exemplifies harmony and a good relation of an individual with the family members and the society. The interpersonal ties of a person and the involvement with the society are known as social well-being.

Spiritual dimension includes the search of an individual to find himself and to find the ultimate faith. Once a person has attained that ultimate faith it gives him a sense of fulfillment and satisfaction.

Emotional dimension includes the feelings and emotions and if a person is emotionally strong and satisfied he is safe from stress, depression and the person can perform all the roles of his life well.

Vocational dimension includes the work. It is believed that working is good for physical condition and work is sometimes fruitful in maintain both mental and physical condition of a human.